Marketing Automation

Marketing Automation

A truly automated marketing platform, with agency support.

The Conam team provides truly holistic marketing services to our clients. The Salesforce Marketing Cloud is aimed at clients marketing B2C, to end retail customers, while Salesforce Pardot is a marketing automation platform for B2B clients. In addition, we support all clients with our experienced digital marketing services, delivered on a bespoke or regular basis.

Salesforce Marketing cloud is a true B2C digital marketing automation platform. It provides functionality for Messaging (thru the customer journey), Customer Segmentation, Personalization, Lead Management, Real-Time Tracking and Reporting, Omni-Channel Integration, Advanced Reporting and extensive Workflow Automation, amongst others. Salesforce Marketing cloud has made a substantial difference to all types of companies, including nonprofit organizations automating and integrating functions such as tracking member activities, cultivating relationships, breaking down communication barriers, billings, fundraising and event management. A specialized B2C CRM platform such as the Salesforce Marketing cloud, can be instrumental in improving your customers’ experience, tracking and managing data and promoting your brand on the cloud.

Our certified Salesforce Marketing Cloud Consultants help you with:

  • Email Studio – Automate emails at the right time
  • Ad Studio – Leverage omni channel marketing engagement

  • Mobile Studio – Let Your message reach at the right time based on location and behavior pattern

  • Social Studio – Listen, analyze and respond to get closer to your customer

  • Data Extensions – Simplify complex data structures into segments

  • Journey Builder – Create seamless customer experiences across every touchpoint including email, mobile, advertising, the web

  • Analytics – Discover trends to finetune your next move

Many B2B companies across industries are using this phenomenal marketing automation tool to propagate their brand’s overall success across verticals. Pardot provides a comprehensive platform that allows marketers to develop connections, generate more pipeline, monitor marketing ROI and boost campaign effectiveness. It also enables companies to streamline lead management, get smarter with lead generation, and eventually close more deals. Pardot helps you integrate the sales and marketing functions so as to complement each other and work towards a single organizational goal. Marketers can launch targeted and compelling email and SMS campaigns, measure and track campaign performance, and derive insights with advanced marketing analytics. Make Pardot your trump card to rethink the way your business navigates through the cloud.

Our Salesforce Pardot Certified Consultants help you with:

  • Email Automation – Sending bulk mail was never easier

  • Data Segmentation – Effectively break up your customers into segments for targeted communication

  • Personalized Journeys (Engagement Studio) – Put Artificial Intelligence to work for you in automating a personalized marketing process for your customers

  • Real time Sales Alerts (Salesforce Engage) – Use sales alerts to strike hard at the right time

  • Competitor Analysis – Figure out your competitors weak spots to get the better of them

  • SEO & Social Media – Let the search begin and end with you

  • B2B Analysis – Become the market leader by making data driven decisions

The Conam team can provide post implementation support as a full service digital marketing agency. From analyzing your marketing data to planning your digital strategy, to making email templates, planning and implementing advertising and google campaigns, developing landing pages, building one-to-one journeys or making social media marketing creatives with impactful design and content, our team will be happy to support you. Even the best email automation will become redundant if it is not continually optimized. Lower priority tasks often finds themselves on the backburner due to lack of adequate resources. We can help you stay on top of your game. We are the one-stop-shop to keep your platform alive and up-to-date. From executing one-off projects to continuing support for your digital activities, we undertake all assignments with ingenuity, speed and proficiency.

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